liying peng

Liying Peng

Visual Designer

www.liyingpeng.com
pengliying0@gmail.edu


I am an interdisciplinary graphic designer with a BFA in Visual Communication at School of the Art Institute of Chicago. My work spans a large range of design, including typography, poster design, logo design, book design, and interactive design.

My practice includes both client-based and self-initiated projects. I seek to engage viewers by creating a dynamic experience using typography, images and three-dimensional structure.

Extensive design element research and brainstorming are the base of my designs. I move back and forth from hand sketches and digital sketches to explore more visual ideas and pathways until the final result. Most importantly, be creative and have fun. I engage in working with parameters. It is challenging and fun to be creative in a frame, negotiating my own ideas with the requirements of my clients.

Design for me is an ability to communicate information in a visually innovative way. Read Less