We joined forces with TeamReactivate from Karachi, Pakistan to create clutter breaking videos for introducing a new variant of the renowned Unilever Brand – Lux.
New Lux Forever with exotic perfume of Italian Jasmine & Sandal Wood – was the main hero of 11 stills and 8 different CG & 2D animations which our team created for promoting Lux Eternal Jasmine exclusively on social media i.e. Facebook, Instagram and Youtube. All the assets were adapted to the specific requirements of each channel.
The main goal was to highlight Italian Jasmine as it was the newly launched variant, with a special focus on the ingredients. All the creatives were developed for the Pakistani market.
Client: Unilever Pakistan
Strategy Head: Sidra Ahmed Jung
Account Director: Raza Faisal
Design Director: Bilal Khan
Studio Supervisor: Habib Ullah
Visual Artists: Hassam Salahuddin, Syed Haris, Haris Ahmed & Umair Khan
Motion Designers: Ammad Ali, Wasif Hashmi
Music: Shameel Khalid
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