Lux Eternal Jasmine Digital Content

  • We joined forces with TeamReactivate from Karachi, Pakistan to create clutter breaking videos for introducing a new variant of the renowned Unilever Brand – Lux.

    New Lux Forever with exotic perfume of Italian Jasmine & Sandal Wood – was the main hero of 11 stills and 8 different CG & 2D animations which our team created for promoting Lux Eternal Jasmine exclusively on social media i.e. Facebook, Instagram and Youtube. All the assets were adapted to the specific requirements of each channel.
    The main goal was to highlight Italian Jasmine as it was the newly launched variant, with a special focus on the ingredients. All the creatives were developed for the Pakistani market.
  • Client: Unilever Pakistan

    Strategy Head: Sidra Ahmed Jung
    Account Director: Raza Faisal
    Production Studio: Visual PlayGround
    Design Director: Bilal Khan
    Studio Supervisor: Habib Ullah
    Visual Artists: Hassam Salahuddin, Syed Haris, Haris Ahmed & Umair Khan
    Motion Designers: Ammad Ali, Wasif Hashmi
    Music: Shameel Khalid

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