Midtown Athletic Club Posters

  • Midtown Athletic Club x FitLight Trainer

    Campaign for Midtown Athletic Club's Rochester, New York location's promotion of FitLight Trainer.  The existing slogan for FitLight Trainer "Move. Measure. Motivate." inspired this design. The images for each sport were selected for their strong lighting contrast which adds a dramatic feel to the campaign. The layout for the banners moves the viewer through the page from subject to image. The poster brings together the five sports highlighted by the campaign and is designed to resemble the product.