Chinatown Market Identity Redesign

  • Original Identity of Chinatown Market located in Chinatown, Chicago
  • Chinatown Market Rebranding

    Rebranding Chinatown Market in an unusual and creative way is the main challenge of this project. 

    The mixture use of language, the bustling and busy atmosphere inside the market are captured through vivid visual forms. Conversions in various languages(Chinese, Cantonese and English) and receipt information as main visual materials help to build up the whole visual identity.

  • Thank you!