SAIC Unplugged | Engery Reduction Competition Campaign

  • SAIC Unplugged | Engery Reduction Competition Campaign Branding

    Client: SAIC Sustainability, The School of Art Institute Chicago 
    02/2017

    SAIC Unplugged is a campus-wide energy reduction competition during the month of February. The academic building and residence hall with the greatest percentage of energy reduction compared to typical use win a building-wide celebration, and a year of bragging rights. 

    The design aims to be fun and unconventional. Instead of using traditional energy conservation iconography, I combined tips of energy-saving with letterforms. A simple blue-green gradient evolved from SAIC branding colors serves as the main color & style theme.

    Graphic Design and Production: Nanjin Li 
    Art Direction: Nina Andorf


  • Black & White letterforms
  • Letterforms with two main colors
  • Variation of letterforms
  • Event poster design
  • Pin design
  • SAIC Unplugged on social media!
  • SAIC Unplugged on social media!
  • More information please visit
    http://www.saic.edu/lifeatsaic/sustainabilityatsaic/
    https://www.facebook.com/SustainableSAIC/