Redesign of Peet's Coffee & Tea logo
Intermediate Graphic Design--Visual identity is among the most potent forms a designer may work in. A well crafted identity mark appears simple, direct and suitable to the entity it marks. You will identify an entity that either has no identity mark or has an unremarkable one in need of total replacement. There is opportunity not to simply represent the entity, but to author a new/enhanced/subversive direction for it by way of the concept, form, content and context of the mark you develop.