Public Beacon is a fashion eyewear brand for a new generation pursuing an independent and minimal life. ‘Paros’, which means a lighthouse in Latin, shows the philosophy as an emblem of Public Beacon. Its vertical line represents a firm and independent sense of self, and the two horizontal lines describe the light(beacon) spreading side to side from ‘myself’. The extremely minimal emblem consisting of three lines can be naturally inserted on temples and also flexibly applied to many graphic elements including packaging and stationary with varied ratio.
Art Direction : Beomyoung Sohn
Identity & Package Design : Beomyoung Sohn
Photo : Danchu Studio
Web Design : Beomyoung Sohn, Manual.