Identity design for Irresistor, a futuristic eyewear brand, 2015. Irresistor is a design lab to create a new futuristic style blending fashion and cutting-edge technology rather than a typical eyewear brand.
The emblem takes the shape of the first two letters of ‘Irresistor’, and patterns on sci-fi machines are motif of it. This futuristic shape is a key graphic element for visual identity. For instance, sticker labels with the unique shapes are produced on A4 size paper for printing and able to be used for many elements including stationary and packages. This system allows to meet practicality and visual unity of the brand.