Wise Chain is an international business development and marketing consulting firm that specializes in helping small and medium-sized enterprises (SMEs) create sustainable growth through successful expansion into international markets.
Starting with the visual identity proposal, I inflated concept and idea based on a bunch of key words, and tried to visualize them. After rounds of designing, I conducted a logo system construction that is simple and minimum but also stylish in looks, that could be loved for long span.
I had a long list of names that represented "Wise": Owl, Light bulb, Old man, Robot, Book, Glasses, ect. We were hesitating among glasses and owl for a long time and eventually picked glasses, which had not been overused too much yet.
"Chain" here means a firm connection with customers, smooth communications, and a symbol to productivity.