This conference brochure is designed for the TYPO San Francisco annual type conference. The theme of the 2015 conference is “focus”, which in the design world could be either good or bad. Focusing too much on one thing leaves no room for ideation or creativity, but without focus, finding a purpose is nearly impossible.
The brochure folder reflects an unfocused state and the four pamphlets that highlight the conference content represent a focused state. They contain the event information, a list of speakers on Thursday, Friday, and a detachable registration form that can be self-mailed. A schedule card for each day is also included inside the pamphlets.