This is a redesign of the collateral for TYPO San Francisco 2014 International Talks. The Theme of that year's conference was Rhythm. Based on the information provided from the program organizers, the core mission of the international talk was "to explore the cadence of the creative process, the underlying tempo of inspiration, and the beats of the design expeience."
Cadence, Creative Process, Tempo of the Inspiration, Beats, Design Experience.
Slinky Going Down Stairs!
The liveliness and color of the slinky that I applied to the typeface make it a good medium to visually deliver the truth of Rhythm.