Smith & Forge is the new hard apple cider from MillerCoors. With their objective to infiltrate the market with a masculine cider, they asked Zing + How Design to construct an arm wrestling machine for the launch of the product. My role was to use both brand assets and created assets to design the exterior of the machine. The fabrication team made an arm molded from an existing arm wrestling machine from the 1970's. Two machines were constructed to tour the US.