This is a concept for Fire Truck Crepes' logo. The crepe food truck serves delicious sweet and savory crepes in Denver, CO. I focused on the iconic fire department emblem to pay homage to the owner's 18 years of service as a firefighter and paramedic. The typography uses a classic bold condensed san-serif and a bold rounded script–referencing the pouring of crepe batter. I aimed for the trendy "foodie" look with this logo, while keeping it fun since it is a food truck catering to all ages.