• in a little under an hour, redesign a logo for a madison wi based non profit; flyy (forward learning youth and young adults). a team had been gathered to redesign the website in a volunteer design marathon, benefitting non-profits based in madison. in the final hour, i was asked to redesign the mark for the website. i was able to put together some reinforcing elements of the identity during the closing remarks of the event. the logo was created with the intension of preserving the previous, to further establish identity. for reproductive purposes the human figures are removed, represented and combined by typography, while shape gives direction and play on words for this "experiential education organization offering wilderness expeditions, parent skills and support groups, and community-based aftercare." flyyexpeditions.org
  • original logo
  • logo redesign
  • the groups main objective is wilderness retreats. i found use of logo elements fitting.