Torero Rejoneado is created with the purpose of making the user reflect upon the “culture” of bullfighting. Being that the product is a bullfighter-human
disguised as a bull, the user is invited to think about the duality presented with the disguise; exposing the disguised nature of the bullfighter as something else.
Not only does the product expose a narrative among the disguise of murder as something beautiful, but it also makes the user literally stab the bullfighter
on its back on a vulnerable position. The idea of stabbing a human being is deemed as criminal and wrong, yet the bullfighting slaughter is viewed as an art; by making
the user stab the bullfighter he is becoming “responsible” in this dilemma, he is willingly stabbing an image of a human being, just because it is a commercial product.