The Newsstand is a pop-up artist book store in NY subway.
The curators transformed normal wall hole newsstand into an experienceof art.
I redesigned the identity, and created this style guide for the whole system.
The idea was "the transforming of the space". I tried to create a sense of mysterious,
in order to set off people's imagination, as if the anything can happen in this space.
The book has a format of "book inside a book", the page-flipping process
become an action of wondering and discovery.