The Newsstand Style Guide

  • The Newsstand is a pop-up artist book store in NY subway.
    The curators transformed normal wall hole newsstand into an experienceof art. 
    I redesigned the identity, and created this style guide for the whole system. 
    The idea was "the transforming of the space". I tried to create a sense of mysterious,
    in order to set off people's imagination, as if the anything can happen in this space.
    The book has a format of "book inside a book", the page-flipping process
    become an action of wondering and discovery.