This is a promotional campaign for Chicago green roof. I have learned about Chicago Green Roof project through the photography class that I was taking at that time. I got very excited about that project and I made a magazine editorial spread about it. Even though the Chicago Green Roof project was one of the biggest project that Chicago was doing, it seemed like many people in the city was not aware of that at all. So later I came up with the branding system for this project and promotional seed giveaway idea with packaging system to get more people excited about this great project that their city does.
Editorial piece and photography was done in 2008, branding and seed giveaway packaging system was done in 2011.