To my thinking, typography serves a dual purpose. First, to convey information, it must
be accessible. This is its practical function. Second, it must be presented in a form and
manner that complements, clarifies or amplifies the content. This is its poetic function.
Both functions are indivisible since the visual expression of typographic content, no matter
how seemingly neutral, will invariably carry aesthetic value. What differs is a design’s
degree of restraint or expression, which should be proportionate to the requirements of the
information and its intended audience.