Shopping, both online and in person is a frustrating occasion for most women. The purpose of this exercise was to map through the usual process of shopping, identify the pain points, and develop a system to smooth over these pain points and allow for frustration free shopping.
Key screens for MLLE including the customized home page, check out, and purchased items page.
One of three personas used to develop the application with specific user goals in mind. Personas were developed using user research conducted in person and via an online questionaire / interviews.
You can view the survey used here
Wireframes for application.
Axure prototype can be viewed here
Password is: UXDI2013
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