Shopping, both online and in person is a frustrating occasion for most women. The purpose of this exercise was to map through the usual process of shopping, identify the pain points, and develop a system to smooth over these pain points and allow for frustration free shopping.
  • Key screens for MLLE including the customized home page, check out, and purchased items page.
  • One of three personas used to develop the application with specific user goals in mind. Personas were developed using user research conducted in person and via an online questionaire / interviews.
    You can view the survey used here.
  • Wireframes for application.
  • Axure prototype can be viewed here.
    Password is: UXDI2013
    Please contact for case study & technical specs.