GREY Interactive Treasure Hunt

  • MADELEINE HETTICH    /    ILLUSTRATOR, GRAPHIC DESIGNER, WRITER

    GREY INTERACTIVE TREASURE HUNT
    ILLUSTRATION / BRANDING

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    The treasure hunt was conceptualized to be an interactive branding experience. The intent was for fans to engage with GREY by playing through a series of puzzles about the brand. By completing all three, fans received a discount code for GREY's skincare line.

    The treasure hunt itself follows a man whose deceased grandfather left him a series of clues to the location of the mysterious GREY skincare.

    The final story was posted with animations done by David Romo
    You can watch it here
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